IELTS speaking · Part 3 · Discussion
Theme · Behaviour change, media reach, and trust in public institutionsFocus · Evaluate when information alone works versus when services are needed.
How effective are government health campaigns?
Typical follow-ups
- Which media channels reach young adults best?
- Can campaigns backfire if they feel preachy?
- How should governments measure success?
- Should unhealthy products be taxed more heavily?
Speaking warm-up
Speak, then sort the highlighted phrases.
Compare: Each opening answer states a position, develops one reason, then qualifies for Part 3.
0 of 3 complete
Identify Examiner Criteria
Government health campaigns work when they use credible messengers and practical steps — not fear alone. People need to see how advice fits daily life, like quit-smoking support with patches or clinics, or campaigns flop even with big ad budgets and celebrity endorsements.
Campaigns succeed when they pair clear messages with follow-up support in clinics or pharmacies, but they fail when budgets go to billboards while hospitals lack staff, or when advice ignores poverty that makes 'healthy choices' expensive for families on tight budgets.
Government health campaigns succeed when they combine credible messengers, practical steps, and follow-up support — not fear alone. They fail when budgets go to billboards while hospitals lack staff, or when advice ignores poverty that makes 'healthy choices' expensive.
Your answer
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MENTOR SUBMISSION
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